The CLAIR Sneaker Kit.
Your sneakers, like new again, in 5 minutes.
Pouring and dunking push dirt deeper into mesh. A fine mist wets only the surface, so the dirt comes off on the cloth, not into the shoe.
One by the door, one in the car, one in the gym bag.
We’re new. Help us prove it.
We just launched, so there are no reviews here yet. We’re giving 50 free kits to people with tired sneakers. Clean one pair, send us your before and after, and tell us the truth. We publish every review, even the critical ones.
Apply for a free kit →Apply with a photo
Show us your sneakers as they are today. The dirtier, the better.
Get a free kit
We pick 50 pairs that need it most and ship the full kit free.
Tell us the truth
Clean one pair within 14 days. Send an after photo and an honest review, good or bad.
What your first clean looks like
Brush off loose dust and dirt first, so it doesn’t turn into muddy streaks when it gets wet.
2–3 sprays per section. Brush gently in small circles. The cleaner stays where you spray it: no bowl, no pouring.
Wipe with the cloth and turn it to a clean side. You’ll see the dirt on the cloth, not in the shoe.
Everyday grime comes off in one clean. Older, set-in stains may need a second or third pass. Air-dry at room temperature, away from sun and heat (about [X] hours).
Five minutes a week keeps new dirt from setting into the knit, so you never face a deep clean again.
Yellowed soles are the foam aging, not dirt. No cleaner can reverse that, so we won’t promise it.
Backed by testing,
not just promises.
We test CLAIR on real worn-in knit sneakers against the pour-and-dunk method. We rely on side-by-side results, not adjectives.
Why it works, drop by drop
We started with what you want: white mesh, no rings, nothing damaged. Then every ingredient had to earn its place by doing one job for your shoes.
Dirt lets go of the mesh
Two gentle cleansers made from corn sugar and plant oils loosen grime right at the surface. The brush lifts it and the towel carries it off, so dirt leaves the shoe instead of sinking deeper into the knit.
Thanks to: Decyl glucoside, caprylyl/capryl glucoside
No yellow rings when it dries
Tap water and dirt carry minerals. When they dry on white fabric, they leave a tide line. A water softener made from a plant amino acid holds those minerals in the cleaner, so they wipe away with the dirt.
Thanks to: GLDA, a water softener from a plant amino acid
Safe on knit, glue and foam
No bleach, ammonia or harsh solvents that can weaken knit, loosen glue or dry out foam. No optical brighteners either: they coat fabric so it only looks whiter. We’d rather get it actually clean. A touch of citric acid keeps it at a mild pH, close to your skin’s.
Thanks to: Citric acid, and nothing harsh
The last spray works like the first
Anything made with water needs protecting, or it can spoil sitting by your door. A gentle preservative keeps every bottle fresh, and corn-derived propanediol keeps the scent mixed in, so the mist stays clear.
Thanks to: Phenoxyethanol, caprylyl glycol, sorbic acid, propanediol
Smells like a fresh start, not chemicals
A trace of hinoki wood, bergamot and cedarwood essential oils: calm, clean and a little like a spa. It’s there while you clean and fades as your shoes dry, so they just smell clean.
Thanks to: Hinoki, bergamot and cedarwood essential oils
Nothing left behind to attract dirt
We use distilled water, with no minerals or chlorine, and keep the cleanser level low so it wipes off fully. Leftover soap is sticky, and it’s one reason clean shoes get dirty again fast.
Thanks to: Distilled water
Questions before your first clean
No. There’s no bleach or brighteners, and a plant-based water softener stops hard-water minerals from drying into a yellow ring. Fabric can also yellow from leftover soap or drying in heat or sun, so wipe it off and air-dry indoors. Yellowed soles are the foam aging, which no cleaner can reverse.